Target Santa 2024: Who is Brent Bailey AKA ‘weirdly hot’ Santa Claus in Born To Be Kris viral holiday TV commercial?

RETAIL giant Target has introduced a new Santa Claus avatar to promote its chain ahead of the holiday season.

Here is everything we know about Brent Bailey who plays the new “weirdly hot” Santa Claus for the retailer’s Born to be Kris TV advert.

GettyBrent Bailey attends the Los Angeles premiere of A Holiday In The Vineyards[/caption]

Who is Brent Bailey?

Born in Tucson, Arizona, on July 4, 1983, Brent Bailey is an American actor, producer and screenwriter.

He has starred in multiple hit TV shows as well as web series, such as Criminal Minds, Rizzoli & Isles, and Hart Of Dixie.

The actor received the prestigious Primetime Emmy Award for playing Alex Knightley in the famous web series Emma Approved which is based on Jane Austen‘s 1815 novel Emma.

American retail giant Target featured the actor in their 2024 TV commercial Born To Be Kris which has since gone viral on the internet.

The ad portrays Bailey as a new-age “weirdly-hot” looking Santa Claus who works at the store as Kris K.

What does the Target ad show?

The Christmas-themed commercial shows the 41-year-old actor driving a Ford Bronco with a sleigh number plate to a Target store.

Sporting gray hair and a beard, Kris K looks all macho and hunky wearing a red quarter zip.

Posting the clip on YouTube, Target wrote in the captions: “Meet Kris, our newest Target team member.”

In another clip, Kris can be seen having a chat with a female customer who is impressed by the retailer’s amazing turkey deals.

Kris says to the shopper: “Let me guess, you don’t believe in Santa, do you?

“These turkey deals are the real deals.”

The customer later says: “It was a Santa Claus, and he’s weirdly hot.”

Target wrote in the captions: “He is hot, but our Turkey deals are hotter.”

‘Hot’ Santa sends the internet into a frenzy

Viewers on the internet were left fascinated by the commercial – many of them said they are attracted to the “hot” reimaging of Santa Claus.

One person wrote: “Target has the hottest Santa I have ever seen in any TV commercial.”

While another shopper asked: “Where are they doing photos with this Santa I need to get one.”

A third user quipped: “Being attracted to a Target Santa was something I did not expect.”

Target A ‘hot’ Santa played by Brent in the Target commercial[/caption]

https://www.the-sun.com/money/12990218/brent-bailey-actor-target-christmas-advert-who/