How would you feel if you woke up and someone was using your photos and videos but swapping out your face with theirs?
That’s what happened to Bunni, an OnlyFans content creator.
She’s used to people impersonating her or outright stealing her content, but this was different. Someone had created a Reddit profile under the name Sofia, using photos of Bunni — except it wasn’t Bunni’s face.
It was her room, her shirt, her tattoos…but not her.
Sofia’s profile is now deleted but some things have been saved thanks to the Wayback machine. Sofia purported to be a 19-year-old girl from Spain with an “alt style” and a love of rock music, while Bunni is 25 and lives in the UK.
“I’m so used to my content being stolen,” Bunni said in a recent interview. “It kind of just happens. But this was like — such a completely different way of doing it that I’ve not had happen to me before. It was just, like, really weird.”
The Sofia Reddit account started with innocuous posts on forums like r/Awww but began posting on subreddits like r/teenagers, r/teenagersbutbetter, and r/teenagersbuthot. The account used the edited photos from Bunni and posted often asking things like, “Do my outfits look weird?” with a photo of Bunni trying on jeans in a fitting room.
It seems like these initial posts were trying to build credibility with the profile, seeking comments in other subreddits like r/FaceRatings and r/amiuglyBrutallyHonest to boost engagement, because after some time the Sofia account moved into more adult content. While the account stayed in non-explicit forums, the forums are often used to lead to more NSFW accounts on OnlyFans and other similar platforms.
Bunni thinks that since the Sofia account didn’t actually link to an OnlyFans account, the person was trying to scam men in private messages instead.
“What I imagine they’ve done is they’ll be posting in SFW subreddits, using SFW pictures, and then messaging people that interact with them and being like, ‘Oh, do you want to buy my content’ — but it’s my content with the face replaced,” she explained.
Bunni decided to try to stop the content herself, reaching out to moderators on r/teenagers. The Sofia account was removed for violating Reddit’s terms of service, but the experience left Bunni and others wondering what can be done to avoid this in the future. Because this wasn’t a typical case of just stealing and reposting content trying to catfish others.
Whoever was behind the Sofia account was more sophisticated, subtly altering facial features so it didn’t look like Bunni anymore. Those small shifts are enough to keep the images from being found through reverse image searches or even being found by followers or friends most of the time.
It’s one example of how deepfakes are being used these days.
Deepfakes, which are AI-generated or AI-manipulated media, aren’t new. But technology is making it easier to create them and distribute them. The technology is often used to make it appear that a celebrity has appeared in porn, swapping the celebrity’s face with the porn star’s, though it can and has been used for many other reasons. One of the most prolific sites that allows this kind of content, Mr. Deepfake, recently shut down. No, the person behind the site didn’t have a change of heart — they lost access to infrastructure to stay up because a key service provider terminated support.
It’s not clear if that decision was related to “Take It Down Act,” a bill requiring platforms to remove deepfake and revenge porn content within 48 hours of a takedown request. Congress recently passed the legislation, which is expected to be signed into law by President Donald Trump.
The bill is part of a push to regulate AI-generated abuse, but it’s not clear if it will help in cases like Bunni’s.
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