70s candy icon back from the dead in last-ditch push for relevance

AN ICONIC candy brand has been given a fresh coat of paint in a new marketing campaign to revitalize the treat. Jelly Belly, the original gourmet jelly bean brand, is launching its new “Bean Appétit” campaign with new packaging, website and short films. The brand is introducing itself to a new audience, with a refreshed…

https://www.the-sun.com/money/16323004/jelly-belly-bean-appetit-rebrand-campagin/