Posted in NY Post Chaos at NYC Swatch stores as brand launches limited-edition collaboration — with one store forced to close May 16, 2026 Chaos erupted outside NYC Swatch stores as cut-throat resellers and watch enthusiasts impatiently waited for a new release – causing the SoHo location to abruptly close amid the disastrous launch. https://nypost.com/2026/05/16/us-news/chaos-erupts-outside-nyc-swatch-stores-as-brand-launches-limited-edition-collaboration/