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Swiss cheese is much stranger than you realize — and it’s time the world knew its ancient secrets. Join Shaffer Nickel and Jake Frew as they dive into the history, production, and culture of the world’s most famous cheeses through experiential pairings. In this episode of Say Cheese, we uncover the timeless appeal of Emmentaler AOP through the cultural lens of Swiss wrestling (otherwise known as schwingen). “Swiss Cheese is Stranger Than You Realize” — a video by Jake Frew and Shaffer Nickel 🧀 Made possible with Switzerland Cheese Marketing @SwitzerlandCheese. Explore Cheeses from Switzerland: https://www.cheesesfromswitzerland.com/en/ Say Cheese with @JakeFrew and @ShafferN is a comical, poetic look at the metaphorical similarities between Swiss cheese and the landscape, culture and architecture of Switzerland. Beyond the humor, the series doubles as a guide to Switzerland's hidden gems, exploring some of its lesser-traveled corners one wheel of cheese at a time. 👉 More from Jake & Shaffer: https://www.youtube.com/playlist?list=PLXI2yxObcywQ 🎬 Liked this video? Tap Subscribe and ring the 🔔 to never miss our content! 🌐 Follow our other social media channels: ➤ Instagram: https://www.instagram.com/switzerland ➤ TikTok: https://www.tiktok.com/@switzerland ➤ Facebook: https://www.facebook.com/Switzerland #Switzerland #Cheese #SwissCheese #Emmental #SwissWrestling
Swiss Cheese is Much Stranger Than You Realize | Say Cheese
Planning your first trip to Switzerland? Discover 10 places combining alpine landscapes, historic towns, lakes, food culture and memorable nature experiences. ▶️ Tap the related video to explore all 10 places and learn more. Which one would you visit first? #Switzerland #SwitzerlandTravel
10 Places for Your First Trip to Switzerland 🇨🇭
Staying at one of Switzerland’s Historic Hotels is a different way to experience the country, where a stay turns into part of the destination’s story. Old-world details, beautiful architecture, and an entire historic city right outside your door. You don’t have to be a history expert. You just have to be curious. 📍 Hotel La Couronne, Solothurn
Your next trip could take you back to another century | Switzerland Tourism
Did you know Switzerland is actively preserving some of its most remarkable places? 🇨🇭Through ISOS, the Swiss Inventory of Heritage Sites of National Significance, places with exceptional historical and cultural value are recognised and protected for future generations. 📍Saint-Saphorin is one of them. ✨ Nestled between the vineyards of Lavaux and Lake Léman, this charming wine village is a place where every little street, stone house and view tells a story. Some places you visit. Others stay with you.🍷🍇
The Swiss Village Between Vineyards and Lake Léman You Need to See 🍷 | Switzerland Tourism
Accessible only by boat, the 📍Brissago Islands offer a completely different view of Switzerland ✨🇨🇭 Explore a botanical garden filled with 1,700 different types of plants, historic buildings, beautiful walking paths, and peaceful views across Lake Maggiore and the mountains. It’s this unique combination of landscape, architecture, and atmosphere that earned them a spot on the Swiss Inventory of Heritage Sites of National Importance (ISOS). Save this to add a touch of magic to your next trip to Ticino!
An island with 1,700 plants in the middle of a Swiss lake | Switzerland Tourism
First time in Switzerland? Discover 10 places to visit beyond the usual tourist route – from the Lavaux vineyards and Rhine Gorge to medieval towns, alpine lakes and the Rhine Falls. This Switzerland travel guide brings together nature, culture, food and history to help you plan a varied first trip. Explore the UNESCO-listed landscapes of Lavaux and Val Müstair, discover Swiss cheese culture in Gruyères and Emmental, wander through the old towns of St-Ursanne and Murten, or enjoy an easy day beside Schwarzsee. Rather than trying to see everything, combine a lake, an old town, a food region and a memorable nature experience to create your own Switzerland itinerary. Which of these places would you add to your trip? Let us know in the comments. 00:00 – 10 places for your first Switzerland trip 00:20 – Lavaux vineyard terraces, Vaud 00:45 – Ruinaulta, the Rhine Gorge, Graubünden 01:10 – Gruyères, Fribourg 01:34 – Emmental, Bern 01:55 – Val Müstair, Graubünden 02:26 – St-Ursanne, Jura 02:48 – Murten / Morat, Fribourg 03:06 – Winterthur, Zurich 03:29 – Schwarzsee, Fribourg 03:51 – Schaffhausen and the Rhine Falls, Schaffhausen 04:14 – How to plan your Switzerland itinerary 🇨🇭 Liked this video? Tap Subscribe and ring the 🔔 to never miss our content! ▶️ Explore more: https://www.switzerland.com 🌐 Follow our other social media channels: ➤ Facebook: https://www.facebook.com/Switzerland ➤ Instagram: https://www.instagram.com/switzerland ➤ TikTok: https://www.tiktok.com/@switzerland 🎙️ The voice-over in this video was generated using AI. All places and footage shown are 100% real. #Switzerland #IneedSwitzerland #SwitzerlandTravel #VisitSwitzerland
10 Places to Visit on Your First Trip to Switzerland | Switzerland Tourism

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