{"id":559348,"date":"2026-09-23T03:30:00","date_gmt":"2026-09-23T03:30:00","guid":{"rendered":"https:\/\/livelycity.com\/switzerland\/kann-superstar-kylian-mbappe-die-sportmarke-on-aus-dem-formtief-fuhren\/"},"modified":"2026-09-23T03:30:00","modified_gmt":"2026-09-23T03:30:00","slug":"kann-superstar-kylian-mbappe-die-sportmarke-on-aus-dem-formtief-fuhren","status":"publish","type":"post","link":"https:\/\/livelycity.com\/switzerland\/kann-superstar-kylian-mbappe-die-sportmarke-on-aus-dem-formtief-fuhren\/","title":{"rendered":"Kann Superstar Kylian Mbapp\u00e9 die Sportmarke On aus dem Formtief f\u00fchren?"},"content":{"rendered":"<p>Mit dem Einstieg in den Fussball tritt On in einen Milliardenmarkt. Dabei haben die Z\u00fcrcher im Kerngesch\u00e4ft einige Probleme.<\/p>\n<p><a href=\"https:\/\/www.nzz.ch\/wirtschaft\/kann-superstar-killian-mbappe-die-sportmarke-on-aus-dem-formtief-fuehren-ld.10024795\" target=\"_blank\" class=\"\">https:\/\/www.nzz.ch\/wirtschaft\/kann-superstar-killian-mbappe-die-sportmarke-on-aus-dem-formtief-fuehren-ld.10024795<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit dem Einstieg in den Fussball tritt On in einen Milliardenmarkt. Dabei haben die Z\u00fcrcher im Kerngesch\u00e4ft einige Probleme. https:\/\/www.nzz.ch\/wirtschaft\/kann-superstar-killian-mbappe-die-sportmarke-on-aus-dem-formtief-fuehren-ld.10024795\u00a0<\/p>\n","protected":false},"author":0,"featured_media":559349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-559348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neue-zurcher-zeitung","wpcat-6-id"],"jetpack_featured_media_url":"https:\/\/livelycity.com\/switzerland\/wp-content\/uploads\/2026\/09\/14d91f31-ac9e-4544-a7a9-afe85a44ebcd-Rh5Rjh.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/559348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/comments?post=559348"}],"version-history":[{"count":0,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/559348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media\/559349"}],"wp:attachment":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media?parent=559348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/categories?post=559348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/tags?post=559348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}