{"id":527712,"date":"2026-08-03T02:59:29","date_gmt":"2026-08-03T02:59:29","guid":{"rendered":"https:\/\/livelycity.com\/switzerland\/ich-sehe-schwarz-fur-die-swissness-von-mammut\/"},"modified":"2026-08-03T02:59:29","modified_gmt":"2026-08-03T02:59:29","slug":"ich-sehe-schwarz-fur-die-swissness-von-mammut","status":"publish","type":"post","link":"https:\/\/livelycity.com\/switzerland\/ich-sehe-schwarz-fur-die-swissness-von-mammut\/","title":{"rendered":"\u00abIch sehe schwarz f\u00fcr die Swissness von Mammut\u00bb"},"content":{"rendered":"<p>Der Verkauf von Mammut an einen chinesischen Investor gef\u00e4hrdet laut Markenexperte Stefan Vogler die Swissness der Traditionsmarke \u2013 und k\u00f6nnte treue Kunden vergraulen.<\/p>\n<p><a href=\"https:\/\/www.20min.ch\/story\/verkauf-nach-china-ich-sehe-schwarz-fuer-die-swissness-von-mammut-103612274\" target=\"_blank\" class=\"\">https:\/\/www.20min.ch\/story\/verkauf-nach-china-ich-sehe-schwarz-fuer-die-swissness-von-mammut-103612274<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Verkauf von Mammut an einen chinesischen Investor gef\u00e4hrdet laut Markenexperte Stefan Vogler die Swissness der Traditionsmarke \u2013 und k\u00f6nnte treue Kunden vergraulen. https:\/\/www.20min.ch\/story\/verkauf-nach-china-ich-sehe-schwarz-fuer-die-swissness-von-mammut-103612274\u00a0<\/p>\n","protected":false},"author":0,"featured_media":527681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-527712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-20-minuten","wpcat-3-id"],"jetpack_featured_media_url":"https:\/\/livelycity.com\/switzerland\/wp-content\/uploads\/2026\/08\/9ebfe002-aa38-4e81-9c4d-c158cef074f9-G4bJhI.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/527712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/comments?post=527712"}],"version-history":[{"count":0,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/527712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media\/527681"}],"wp:attachment":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media?parent=527712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/categories?post=527712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/tags?post=527712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}