{"id":527044,"date":"2026-08-01T19:45:00","date_gmt":"2026-08-01T19:45:00","guid":{"rendered":"https:\/\/livelycity.com\/switzerland\/interview-mammut-wird-chinesisch-der-ceo-sagt-die-berge-enden-nun-einmal-nicht-an-der-schweizer-landesgrenze\/"},"modified":"2026-08-01T19:45:00","modified_gmt":"2026-08-01T19:45:00","slug":"interview-mammut-wird-chinesisch-der-ceo-sagt-die-berge-enden-nun-einmal-nicht-an-der-schweizer-landesgrenze","status":"publish","type":"post","link":"https:\/\/livelycity.com\/switzerland\/interview-mammut-wird-chinesisch-der-ceo-sagt-die-berge-enden-nun-einmal-nicht-an-der-schweizer-landesgrenze\/","title":{"rendered":"INTERVIEW &#8211; Mammut wird chinesisch. Der CEO sagt: \u00abDie Berge enden nun einmal nicht an der Schweizer Landesgrenze\u00bb"},"content":{"rendered":"<p>Schweizer Herkunft, aber chinesisches Kapital: Die Outdoor-Marke Mammut soll mit einem neuen Besitzer in Asien wachsen. Der Gesch\u00e4ftsf\u00fchrer Heiko Sch\u00e4fer sagt, was das f\u00fcr den Standort Schweiz bedeutet.<\/p>\n<p><a href=\"https:\/\/www.nzz.ch\/wirtschaft\/mammut-wird-chinesisch-der-ceo-sagt-die-berge-enden-nun-einmal-nicht-an-der-schweizer-landesgrenze-ld.10017706\" target=\"_blank\" class=\"\">https:\/\/www.nzz.ch\/wirtschaft\/mammut-wird-chinesisch-der-ceo-sagt-die-berge-enden-nun-einmal-nicht-an-der-schweizer-landesgrenze-ld.10017706<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schweizer Herkunft, aber chinesisches Kapital: Die Outdoor-Marke Mammut soll mit einem neuen Besitzer in Asien wachsen. Der Gesch\u00e4ftsf\u00fchrer Heiko Sch\u00e4fer sagt, was das f\u00fcr den&#8230;<\/p>\n","protected":false},"author":0,"featured_media":527045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-527044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neue-zurcher-zeitung","wpcat-6-id"],"jetpack_featured_media_url":"https:\/\/livelycity.com\/switzerland\/wp-content\/uploads\/2026\/08\/84fb51bf-2664-418c-b307-e2b001e16072-JyxGVP.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/527044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/comments?post=527044"}],"version-history":[{"count":0,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/527044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media\/527045"}],"wp:attachment":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media?parent=527044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/categories?post=527044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/tags?post=527044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}