{"id":525829,"date":"2026-07-30T13:00:03","date_gmt":"2026-07-30T13:00:03","guid":{"rendered":"https:\/\/livelycity.com\/switzerland\/%e7%8c%9b%e7%8a%b8%e8%b1%a1-die-schweizer-traditionsmarke-mammut-wird-chinesisch\/"},"modified":"2026-07-30T13:00:03","modified_gmt":"2026-07-30T13:00:03","slug":"%e7%8c%9b%e7%8a%b8%e8%b1%a1-die-schweizer-traditionsmarke-mammut-wird-chinesisch","status":"publish","type":"post","link":"https:\/\/livelycity.com\/switzerland\/%e7%8c%9b%e7%8a%b8%e8%b1%a1-die-schweizer-traditionsmarke-mammut-wird-chinesisch\/","title":{"rendered":"\u731b\u72b8\u8c61 \u2013 die Schweizer Traditionsmarke Mammut wird chinesisch"},"content":{"rendered":"<p>Die Outdoor-Marke Mammut geh\u00f6rt k\u00fcnftig einer Investmentfirma aus China. Der neue Eigent\u00fcmer will das Wachstum in Asien beschleunigen, ohne die Schweizer Identit\u00e4t der Marke aufzugeben.<\/p>\n<p><a href=\"https:\/\/www.nzz.ch\/wirtschaft\/-die-schweizer-traditionsmarke-mammut-wird-chinesisch-ld.10017619\" target=\"_blank\" class=\"\">https:\/\/www.nzz.ch\/wirtschaft\/-die-schweizer-traditionsmarke-mammut-wird-chinesisch-ld.10017619<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Outdoor-Marke Mammut geh\u00f6rt k\u00fcnftig einer Investmentfirma aus China. Der neue Eigent\u00fcmer will das Wachstum in Asien beschleunigen, ohne die Schweizer Identit\u00e4t der Marke aufzugeben&#8230;.<\/p>\n","protected":false},"author":0,"featured_media":525830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-525829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neue-zurcher-zeitung","wpcat-6-id"],"jetpack_featured_media_url":"https:\/\/livelycity.com\/switzerland\/wp-content\/uploads\/2026\/07\/2c068a80-eb03-4666-ae7a-6fcc10e7643b-mx8BnH.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/525829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/comments?post=525829"}],"version-history":[{"count":0,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/525829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media\/525830"}],"wp:attachment":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media?parent=525829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/categories?post=525829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/tags?post=525829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}