{"id":465643,"date":"2026-03-03T15:23:57","date_gmt":"2026-03-03T15:23:57","guid":{"rendered":"https:\/\/livelycity.com\/switzerland\/blog\/2026\/03\/03\/the-zuri-marlitram-is-back-and-the-boogg-is-driving\/"},"modified":"2026-03-03T15:23:57","modified_gmt":"2026-03-03T15:23:57","slug":"the-zuri-marlitram-is-back-and-the-boogg-is-driving","status":"publish","type":"post","link":"https:\/\/livelycity.com\/switzerland\/blog\/2026\/03\/03\/the-zuri-marlitram-is-back-and-the-boogg-is-driving\/","title":{"rendered":"The Z\u00fcri M\u00e4rlitram Is Back (And the B\u00f6\u00f6gg Is Driving!)"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.newlyswissed.com\/wp-content\/uploads\/2026\/03\/Zuri-Marlitram-Bahnhofstrasse-Copyright-Zurich-Tourism-01.jpg\" alt=\"\" class=\"wp-image-128702\"><figcaption class=\"wp-element-caption\">\u00a9 David Hubacher \/ Z\u00fcrich Tourismus<\/figcaption><\/figure>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><strong>Growing up in Switzerland, the M\u00e4rlitram was the stuff of childhood legend. Every December, my family and I would scan the streets of Zurich, hoping to catch a glimpse of that magical, decorated tram gliding through the city.<\/strong><\/p>\n<p>I never actually rode it, though. And now, as a grownup, I&#8217;ve come to accept that this one is simply not for me. The M\u00e4rlitram is a children&#8217;s experience through and through. But honestly? Watching the joy on little faces as that century-old tram rolls by? That might just be enough.<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-9b133eb is-style-dots\" data-block-id=\"9b133eb\">\n<div class=\"stk-block-divider__dots\" aria-hidden=\"true\">\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading has-text-align-center\">What Is the Z\u00fcri M\u00e4rlitram?<\/h2>\n<p>The\u00a0<strong>Z\u00fcri M\u00e4rlitram<\/strong>\u00a0is no ordinary tram. Built in\u00a01913, it has been rolling through Zurich&#8217;s streets as a storytelling tram since\u00a01958. This makes it the\u00a0<strong>oldest tram still operating in Zurich<\/strong>.<\/p>\n<p>For decades, it was exclusively a Christmas tradition, enchanting children with fairy tales and festive magic during the Advent season.<\/p>\n<p>But 2026 changes everything. For the\u00a0<strong>first time in its history<\/strong>, the M\u00e4rlitram is venturing out in\u00a0<strong>spring<\/strong>. Instead of Christmas lamps, the streetcar was dressed in fresh greens.<\/p>\n<p>Wait, and who&#8217;s that behind the wheel? None other than the\u00a0<strong>B\u00f6\u00f6gg<\/strong>! The snowman is Zurich&#8217;s unofficial icon, and the star of the beloved spring festival, Sechsel\u00e4uten!<\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-4c9a366 is-style-dots\" data-block-id=\"4c9a366\">\n<div class=\"stk-block-divider__dots\" aria-hidden=\"true\">\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading has-text-align-center\">A New Chapter: The Spring M\u00e4rlitram<\/h2>\n<p>The spring edition of the M\u00e4rlitram runs from\u00a0<strong>March 20 to April 26, 2026<\/strong>, winding its classic 20-minute loop through Zurich&#8217;s inner city.<\/p>\n<p>The route goes from Bellevue\u00a0via\u00a0Limmatquai\u00a0and\u00a0Central, along the\u00a0Bahnhofstrasse shopping mile, and back to\u00a0Bellevue.<\/p>\n<p>Inside the tram, children are treated to\u00a0<strong>three specially written stories<\/strong> told by storytellers dressed in traditional Zurich costumes.<\/p>\n<p>The tales are age-appropriate and weave together Zurich&#8217;s customs, the legend of the B\u00f6\u00f6gg, and the guest canton of the year, Graub\u00fcnden. So charming!<\/p>\n<p>Think of it this way: just as\u00a0<strong>Samichlaus<\/strong>\u00a0(St. Nicholas) drives the tram during Advent, the\u00a0<strong>B\u00f6\u00f6gg<\/strong>\u00a0takes the wheel for spring. It&#8217;s a brilliant swap that feels both playful and deeply rooted in Zurich tradition. Kudos to Zurich Tourism and their partners for pulling this off.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.newlyswissed.com\/wp-content\/uploads\/2026\/03\/Zuri-Marlitram-Boeoegg-and-Storyteller-Copyright-Zurich-Tourism-01.jpg\" alt=\"\" class=\"wp-image-128703\"><figcaption class=\"wp-element-caption\">\u00a9 David Hubacher \/ Z\u00fcrich Tourismus<\/figcaption><\/figure>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-aedeef4 is-style-dots\" data-block-id=\"aedeef4\">\n<div class=\"stk-block-divider__dots\" aria-hidden=\"true\">\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading has-text-align-center\">All About the B\u00f6\u00f6gg &#8211; Zurich&#8217;s Spring Icon<\/h2>\n<p>If you&#8217;re not yet familiar with the B\u00f6\u00f6gg, you&#8217;re in for a treat! This cotton-wool snowman is the centerpiece of\u00a0<strong>Sechsel\u00e4uten<\/strong>, Zurich&#8217;s grand spring festival.<\/p>\n<p>Every year, the guilds of Zurich parade through the city before setting the B\u00f6\u00f6gg ablaze atop a massive bonfire. The time it takes for his head to explode is said to predict the summer weather.<\/p>\n<p>We&#8217;ve covered this fascinating tradition in depth, so please check out these posts to get the full picture:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.newlyswissed.com\/boogg-bonfire-in-zurich\/\">Everything You Need to Know About the B\u00f6\u00f6gg and the Sechsel\u00e4uten Bonfire<\/a><\/li>\n<li><a href=\"https:\/\/www.newlyswissed.com\/zurich-snowman-burning-boeoegg\/\">The Zurich Snowman Burning: Meet the B\u00f6\u00f6gg<\/a><\/li>\n<li><a href=\"https:\/\/www.newlyswissed.com\/zurich-sechselauten-professional-photographer\/\">Zurich&#8217;s Sechsel\u00e4uten Through the Lens of a Professional Photographer<\/a><\/li>\n<\/ul>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Now imagine that same iconic figure, the B\u00f6\u00f6gg, steering a century-old tram through the streets of Zurich while children listen to fairy tales inside. That&#8217;s the kind of magic only Zurich can pull off.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.newlyswissed.com\/wp-content\/uploads\/2026\/03\/Zuri-Marlitram-Decoration-Copyright-Zurich-Tourism-01.jpg\" alt=\"\" class=\"wp-image-128704\"><figcaption class=\"wp-element-caption\">\u00a9 David Hubacher \/ Z\u00fcrich Tourismus<\/figcaption><\/figure>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-1bc0d78 is-style-dots\" data-block-id=\"1bc0d78\">\n<div class=\"stk-block-divider__dots\" aria-hidden=\"true\">\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading has-text-align-center\">Who&#8217;s Behind This Magical Collaboration?<\/h2>\n<p>The spring M\u00e4rlitram is a partnership between three key players:<\/p>\n<ul class=\"wp-block-list\">\n<li>Z\u00fcrich Tourismus, championing Zurich as a family-friendly destination for locals and visitors alike<\/li>\n<li>Coop City St. Annahof, bringing community spirit and retail partnership to the project<\/li>\n<li>VBZ (Verkehrsbetriebe Z\u00fcrich), Zurich&#8217;s public transport authority, keeping the historic tram on the rails<\/li>\n<\/ul>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>The project is also developed in close coordination with the central committee of Zurich&#8217;s guilds (<em>Zentralkomitee der Z\u00fcnfte Z\u00fcrichs<\/em>), making sure the storytelling stays true to authentic Zurich traditions. For instance, children will learn how the B\u00f6\u00f6gg is constructed&#8230;<\/p>\n<p>Z\u00fcrich Tourismus Director\u00a0<strong>Thomas W\u00fcthrich<\/strong>\u00a0put it beautifully in the press release:\u00a0&#8220;With the spring M\u00e4rlitram, we expand our family offering and strengthen Zurich as a versatile destination for young and old. At the same time, we make local traditions tangible for guests and locals alike.&#8221;<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.newlyswissed.com\/wp-content\/uploads\/2026\/03\/Zuri-Marlitram-Bellevue-Copyright-Zurich-Tourism-01.jpg\" alt=\"Z\u00fcri M\u00e4rlitram at Bellevue - Copyright David Hubacher \/ Z\u00fcrich Tourismus\" class=\"wp-image-128700\"><figcaption class=\"wp-element-caption\">\u00a9 David Hubacher \/ Z\u00fcrich Tourismus<\/figcaption><\/figure>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-c96b50e is-style-dots\" data-block-id=\"c96b50e\">\n<div class=\"stk-block-divider__dots\" aria-hidden=\"true\">\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading has-text-align-center\">How to Get Tickets<\/h3>\n<p>Here&#8217;s everything you need to know to snag your seats:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong>\u00a0CHF 12 per child<\/li>\n<li><strong>Tickets:<\/strong>\u00a0<a href=\"https:\/\/shop.e-guma.ch\/zuerich\/de\/tickets\/zueri-maerlitram-1989781\" target=\"_blank\" rel=\"noreferrer noopener\">Available exclusively online<\/a><\/li>\n<li><strong>Ticket pick-up locations (from March 9, 2026):<\/strong>\n<ul class=\"wp-block-list\">\n<li>Coop City St. Annahof<\/li>\n<li>Coop City Bellevue<\/li>\n<li>Coop City Sihlcity<\/li>\n<li>Coop City Oerlikon<\/li>\n<li>Tourist Information at Zurich Hauptbahnhof<\/li>\n<\/ul>\n<\/li>\n<li><strong>Important:<\/strong>\u00a0Tickets must be picked up\u00a0<strong>at least 2 hours before departure<\/strong><\/li>\n<\/ul>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-3ef9615 is-style-dots\" data-block-id=\"3ef9615\">\n<div class=\"stk-block-divider__dots\" aria-hidden=\"true\">\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading has-text-align-center\">Some Important Logistics<\/h3>\n<p>Once you&#8217;ve secured your tickets, keep these things in mind for a smooth experience:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Tram pick-up\/drop-off:<\/strong>\u00a0Bellevue<\/li>\n<li><strong>Route:<\/strong> From Bellevue along Limmatquai, Central, Bahnhofstrasse, Paradeplatz, and B\u00fcrkliplatz before heading back to Bellevue.<\/li>\n<li><strong>Duration:<\/strong>\u00a0Approximately 20 minutes<\/li>\n<li><strong>Language:<\/strong> (Swiss) German<\/li>\n<li><strong>Stories:<\/strong> There will be a total of three stories, told at random:\n<ul class=\"wp-block-list\">\n<li>Der Z\u00fcri Leu &amp; der B\u00f6\u00f6gg &#8211; das Geheimnis des Sechsel\u00e4utens<\/li>\n<li>Wie die Z\u00fcnfter den B\u00f6\u00f6gg bauen<\/li>\n<li>Nesa und Fiorella (Gastkanton Graub\u00fcnden)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Blackout dates:<\/strong> March 23\/24, March 30\/31, April 12 (Zurich Marathon), April 19 (Sechsel\u00e4uten children\u2019s parade), April 20 (Sechsel\u00e4uten)<\/li>\n<\/ul>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-47c7b55 is-style-dots\" data-block-id=\"47c7b55\">\n<div class=\"stk-block-divider__dots\" aria-hidden=\"true\">\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<div class=\"stk-block-divider__dot\"><\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading has-text-align-center\">Why You Shouldn&#8217;t Miss This<\/h2>\n<p>Whether you grew up in Zurich like I did, straining your neck to spot that magical tram from the sidewalk, or you&#8217;re visiting the city for the first time, the\u00a0<strong>Z\u00fcri M\u00e4rlitram in spring<\/strong>\u00a0is a genuinely special experience.<\/p>\n<p>It bridges generations, celebrates local culture, and gives children (and nostalgic adults!) a window into the heart of Zurich&#8217;s traditions.<\/p>\n<p>I may have missed my chance as a child, and as an adult, the M\u00e4rlitram remains out of reach. This magical ride is reserved for the little ones. But if you have children, grandchildren, nieces, nephews, or young friends in your life, this is your moment. Take them. Give them the memory I never had&#8230;<\/p>\n<p><strong>Have you ever ridden the M\u00e4rlitram as a child? Drop your memories in the comments below &#8211;  I&#8217;d love to hear them!<\/strong><\/p>\n<p><a href=\"https:\/\/www.newlyswissed.com\/zuri-marlitram-spring\/\">The Z\u00fcri M\u00e4rlitram Is Back (And the B\u00f6\u00f6gg Is Driving!)<\/a> first appeared in the <a href=\"https:\/\/www.newlyswissed.com%E2%80%9C\/\">Newly Swissed Online Magazine<\/a><\/p>\n<p><a href=\"https:\/\/www.newlyswissed.com\/zuri-marlitram-spring\/\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Read More<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 David Hubacher \/ Z\u00fcrich Tourismus Growing up in Switzerland, the M\u00e4rlitram was the stuff of childhood legend. Every December, my family and I would&#8230;<\/p>\n","protected":false},"author":1,"featured_media":463845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-465643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel","wpcat-7-id"],"jetpack_featured_media_url":"https:\/\/livelycity.com\/switzerland\/wp-content\/uploads\/2026\/03\/Zuri-Marlitram-Bellevue-Copyright-Zurich-Tourism-01_social-800x800-zGTfiB.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/465643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/comments?post=465643"}],"version-history":[{"count":0,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/posts\/465643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media\/463845"}],"wp:attachment":[{"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/media?parent=465643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/categories?post=465643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livelycity.com\/switzerland\/wp-json\/wp\/v2\/tags?post=465643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}